Soccer has always been defined by free-flowing, unbroken action. But for the World Cup in America, FIFA is using “hydration ...

FIFA’s mandatory hydration breaks at the 2026 World Cup have sparked growing debate among fans unhappy with the tournament’s ...

World Cup advertising campaigns are beginning to rival their Superbowl counterparts, as companies and brands use authenticity ...

The Chelsea forward's omission from Thomas Tuchel's squad left those companies who had signed him as a brand ambassador ...

Democratic U.S. Senate candidate James Talarico is airing a new World Cup-themed ad to reach Latino voters in Texas.

System1, the Creative Effectiveness Platform, has crowned Irn-Bru the winner of the 2026 Advertising World Cup, topping a ...

In addition to current stars like Cristiano Ronaldo, Kylian Mbappé, Erling Haaland and Vini Jr., the Nike spot also features LeBron James, Travis Scott, Kim Kardashian and Jason Sudeikis as Ted Lasso ...

Kim Kardashian (left) in the Nike advert, along with Channing Tatum playing Erling Haaland (right) Nike With the eyes of the entire globe on the tournament, the World Cup is a landmark occasion for ...

The Chelsea star was one of several surprise omissions from England’s World Cup squad.

Nike received mixed reactions on social media for its latest advertisement for the 2026 FIFA World Cup, which included cameos ...

Fox airing FIFA World Cup hydration-break commercials breaks tradition—see ad rules, revenue impact, and why rivals like ...

After 22 fans were treated for heat-related illnesses at football fan events in the United States, the argument that games ...