Forty-five percent of marketing executives view return on marketing investment (ROMI) as a top driver compelling their organizations to track and measure marketing performance, according to a recent ...

The dynamism of marketing data demands an analytics dashboard that is flexible and robust enough to change with the times. In the article 5 Signs Your Dashboard Needs An Update, I discussed how a ...

Emilio Basaldua is vice president of analytics enablement within RAPP’s Marketing Sciences Centre of Excellence, where he brings analytics technology solutions to clients across the RAPP U.S. network ...

The marketing dashboard can be anything you want it to be, as long as it shows the forward-looking information that benefits you most. In fact, the marketing dashboard should be tailored to meet the ...

Mike Dickerson is the chief executive officer of ClickDimensions, a leading marketing automation solution for Microsoft Dynamics 365. Mike joined ClickDimensions from PGi, a global provider of web ...

ChannelMix’s Pacing Dashboard directly addresses the challenges faced by marketers, empowering them to make real-time decisions with confidence. The ChannelMix Pacing Dashboard is a strategic solution ...