Brooklyn Nets forward Michael Porter Jr. is among the players that have worked out at the NBPA's performance center, per ...
Stephen Curry in an image from a marketing campaign for the NBPA's new PLYRS UNTD brand. Image courtesy NBPA Basketball fans know the National Basketball Players Association (NBPA) as a players union ...
On June 22, the National Basketball Players Association launched PLYRS UNTD to replace Think450, marking a shift toward player-led equity, content, and fan experiences. NBPA licensing revenue reached ...
The NBA Players Association is launching a new consumer-facing unit and brand, Plyrs Untd, that will initially focus on events and content. It effectively replaces the NBPA's current B2B brand, ...
Under incoming Executive Director David Kelly, the new consumer brand replaces Think450, highlighting the value of NBA players through ownership and direct fan engagement. On June 22, the National ...
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