Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

In an era where speed, relevance and precision define winners, companies can no longer afford to guess what their customers want. Traditional market research—think surveys, focus groups and quarterly ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

Opinions expressed by Entrepreneur contributors are their own. Bringing a product to market can be daunting. One of the reasons so many products fail is because entrepreneurs don’t take the necessary ...