If it's true that marketing can make even a mediocre product successful, imagine what a well-executed marketing piece can do for yours. Of course, the ad should meet the goal of achieving an almost ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

As the CEO of a digital marketing agency that promotes a wide range of products and services to a diverse clientele across the country — from small businesses to Fortune 500s, we have seen it all.

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

The marketing research process requires an outlined, methodical gathering of market data to aid in business and managerial decision making. Additionally, market research helps business owners and ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

Robotic process automation (RPA) empowers marketing teams to achieve more with fewer resources by doing the heavy lifting with data and repetitive tasks. Research carried out by Uipath finds that 68% ...

Marc Mathieu, senior vice-president of marketing at Unilever and the architect of its recently introduced “crafting brands for life” marketing strategy, believes that marketers should get back to the ...