Elementary economics tells us that a good decision is to maximize utility. Utility refers to how desirable a task or choice is for an individual. Maximizers are people who strive to get the very best ...

A popular streaming service boasts a film inventory approaching 4,000 titles. When it’s time to pick a movie, are you more likely to quickly make a decision or meticulously sift through the ...

Economics is not very fashionable among startup founders, and with good reason – the field of study doesn’t always translate well into actionable, practical knowledge. Domain, technical, and marketing ...

Abstract: We develop a satisficing model of choice in which the available alternatives differ in their inherent complexity. We assume---and experimentally validate---that complexity leads to errors in ...

BUFFALO, N.Y. – A popular streaming service boasts a film inventory approaching 4,000 titles. When it’s time to pick a movie, are you more likely to quickly make a decision or meticulously sift ...

Making a choice quickly might appear effortless, but research that measured cardiovascular responses in the moment of making a choice, rather than after-the-fact, suggests that the apparent swift ...