Airlines now reward customers who deliver the most value across the entire ecosystem, not just the most miles in the air.

Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

Nearly every major hotel chain offers its own rewards ecosystem—each with different earning rules, redemption values, and perks—so the real challenge becomes understanding whi ...

New QR-based customer loyalty program for B2C helps independent restaurants compete with large chains by turning ...

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

FanDuel will launch a loyalty program as it aims to boost retention amid slowing sportsbook handle growth and rising prediction market competition.

Signing up for grocery store loyalty programs seem like a smart way to save, but there's more happening behind the scenes than shoppers realize.

Restaurants and retailers long ago realized that loyalty programs are not just a simple bonus offering. They are often a primary factor driving where people choose to spend their money, especially in ...