Facebook on Monday officially launched a Continuous Live Video API for broadcasters, giving them the option of endless streaming, as well as full coverage of longer events. The API lets broadcasters ...

Facebook’s live videos tend to draw more interaction with the unedited content and notifications to followers — and the social media platform is working to keep it that way. Facebook recently added ...

The new API adds value for publishers and their partners in giving more time to generate buzz and push promotions leading up to a streaming event on Facebook. The move might also encourage more ...