Plus: Can AI-Generated Works Be Copyrighted? Falling Consumer Confidence Translates To Less Spending, NIL Payments In New Spotlight, Kate Spade Partners With Equii ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 6 hours 31 min ago By Ad Age Staff - 10 hours 48 min ago By Ewan Larkin - 11 hours 7 min ago By Parker Herren - 12 hours 6 min ago ...

Today’s CMO is more data-driven, digital and customer-focused than ever. As a leader, you must understand your organization’s ...

AI is no longer an experiment in the CMO’s toolkit. It is now becoming the foundation for modern marketing transformation. As customer expectations climb and operational complexity grows, ...

2026 is shaping up to be the year marketing leadership is forced to grow up—fast. Product advantage is eroding, AI is compressing execution time, and the distance between a good idea and a marketable ...

Search evolved quickly throughout 2025 as AI systems became a primary route for information discovery, which, in turn, reduced the consistency and predictability of traditional organic traffic for ...

Right now, as technology changes daily, chief marketing officers face exceptional levels of change and uncertainty. But it’s not for the first time (or the last). During the COVID-19 pandemic, nearly ...

Marketing in dysoptimistic times, AI takes over Super Bowl ads, Ilia Malinin goes for marketing (and Olympic) gold.

Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this siloed approach must come to an end. For brands to ...

Modern businesses are increasingly turning to fractional CMOs as a practical alternative to traditional executive hiring. These leaders charge lower rates per hour, giving you access to marketing ...

Culture isn’t soft power. It’s the system that transforms marketing from a cost center into an engine of business results. When Peter Drucker said, “culture eats strategy for breakfast," he referred ...