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Logos—they’re the concentrated sweat and tears of brilliant artists crafting away to create the ‘perfect’ image representing their client’s brand. After hours and days of toil, deleted drafts, and ...

In a world constantly chasing the new, it’s fascinating to look back at the origins of what we now consider iconic. The logos we recognize in an instant—those simple yet powerful symbols—have stories ...

Textless logos are often the sign of a brand that has supreme confidence. Many brands will use both a symbol and a wordmark in a lockup, but ditching the type to use a symbol alone is sometimes only ...

We see them every day—in our homes, on TV, out in the street. They’re the famous logos of the brands we’ve come to know and love. These logos not only accurately represent the famous brands they’re ...

Google has given its logo a makeover for the mobile generation. While the new design maintains the classic blue, red, yellow and green color scheme, the font is now flatter and more modern.