We explain the different types of logo and when to use each one.

So where do logos come from? It’s both an interesting and useful question to ask. Let’s dive right into it, (or skip to the bottom of the post where you can see our summary with a few big examples in ...

Spread from ‘Logos from Japan,” published by Counter-Print (all images courtesy Counter-Print) A few years ago, the UK-based design store and publisher Counter-Print released a book that surveyed ...

Each year, I write a report on logo trends, and I always look to the past before looking ahead. You can’t tell where something is going if you don’t know where it has been. There’s always a reason ...

Few symbols a brand can produce are as important to their identity as their logo. Apple, Microsoft, Sony. Seeing their logos can evoke an emotional response, linking their userbase with their ideals.