Editor's note: This post has been updated for the 2025-26 season. It was originally published in 2023. Welcome to FTW Explains, a guide to catching up on and better understanding stuff going on in the ...

The whole idea of advertising—using pictures and words to get people to buy stuff, or to do something—is old indeed, with the first known example dating back almost 5,000 years to the heady days of ...

WPP and Dentsu project strong ad expansion through 2026 led by AI and digital innovation - will audio see a fair share of ...

AdTech has significantly reshaped the business landscape, offering powerful tools that transform the advertising sphere and elevate marketing strategies. Central to this transformation is the pivotal ...

As environmental consciousness rises among consumers, brands face mounting pressure to minimize their carbon footprints across operations. In marketing and advertising, sustainability has emerged as a ...

Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, ...

The feds are coming after Google. In January, the Department of Justice filed an antitrust lawsuit alleging that the technology giant monopolized the lucrative space of digital advertising. A ...

Digital ads are destroying our planet and we’re all part of the problem. Take these steps to be part of the solution. The world is failing to reach the Paris Agreement’s target to limit the rise of ...

Democrats are mounting an unprecedented digital advertising campaign in the closing weeks of the presidential race, pouring hundreds of millions of dollars into a targeted effort that the party hopes ...

One big shift in sports broadcasting over the past decade has been an increased prevalence of digital ads on broadcasts, ads that show up only on the broadcast and not in the physical location. The ...

That may have worked in Field of Dreams, but creating “digital first” content for public media stations isn’t enough. It’s certainly a good start. However, discovery and consumption are left to chance ...

As linear TV viewing continues to drop -- an estimated 6.4% this year, according to Insider Intelligence -- pharma brands are following suit, albeit at a slower pace than other ad categories. Standard ...