When you walk into a wine shop, the array of label art and graphic design on display is almost overwhelming. You see hundreds of different labels, each meant to distinguish, create brand identity and ...

A 2024 study (Ruiying et al.) investigates whether subtle “gender cues” on wine labels (i.e., feminine vs. masculine visual or textual cues) affect how women perceive and respond to a wine. Do ...

Forbes contributors publish independent expert analyses and insights. Uncorking wine and spirits adventures around the world. Sep 08, 2024, 06:00am EDT Wine labels can unlock more secrets than you'd ...

Unless a winery is owned by a woman, there’s a good chance that the name and artwork on the label will be a testosterone-fueled cue that what’s in the bottle is a many man’s wine. Just about every ...