Orla Murphy is co-founder of Seeblue, an ABM agency. She has over 20 years of B2B Marketing expertise across the tech sector. In the world of B2B marketing, the relationship between agencies and ...

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We analyse the relationship ups and downs marketers have with their agencies in our first ever survey of how B2B clients use agencies. Joel Harrison analyses the findings Client-side B2B marketers are ...

Acquiring new clients during an uncertain economic season can be challenging for B2B businesses. Despite a cautious market, B2B businesses can adopt targeted strategies to attract and retain customers ...

In today’s fast-moving business world, the mode of engagement for B2B has moved a long way past traditional sales engagements. By now, each organization should have created confidence in the delivery ...

Acquiring new clients can be particularly challenging in competitive B2B industries. My own company, WordStream, competes with other search engine marketing software and service vendors in an ...

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers increasingly use digital touch points, from search to social media, to research and ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

For many businesses, success depends on putting customers at the center of product design. That means they need to develop an intimate knowledge of the preferences and motivations of the people ...

Opinions expressed by Entrepreneur contributors are their own. We’ve all been told that kissing on the first date is a faux pas. And this same advice can be applied to B2B marketing. B2B marketing ...