First fully agentic campaign launches for Clubtails from Geloso Beverage Group, powered by PubMatic and executed within agency’s preferred generative AI platform No Headquarters/REDWOOD CITY, Calif., ...

A consortium of companies across the advertising ecosystem have announced the launch of Ad Context Protocol (AdCP), an open standard that enables AI agents to communicate directly across advertising ...

Triton Digital is one of seven companies that have launched a standard called Ad Context Protocol, or AdCP. The founders also include Yahoo, ebiquity, PubMatic, Scope3, Swivel and Optable. “The ...

PubMatic and independent agency Butler/Till have announced the launch of a fully autonomous, end-to-end agentic advertising campaign across CTV for Clubtails, a leading flavoured malt beverage brand ...