The privacy policy for the Apple Store app suggests that a new feature called Virtual Shopping Assistant could be implemented soon. It may function similarly to the Apple Support Assistant. Apple has ...

Apple is preparing a virtual shopping assistant for its Store app that will answer product questions and offer personalised purchasing guidance. Apple appears to be preparing an AI-powered shopping ...

Apple last year updated its online store with a new feature called “Shop with a Specialist over Video.” As the name suggests, it lets customers connect with an Apple Specialist using one-way video ...

Apple today updated the Apple Store app to introduce a more personalized For You experience, which offers up more relevant product and service suggestions along with more information on what you can ...

The Apple (AAPL) Store app appears to be in the process of adding an artificial intelligence agent to help users with their shopping experience, according to a legal update posted on their website.

Shopping for a new iPhone or Mac will apparently soon come with built-in AI help. Apple is working on a new shopping assistant for the Apple Store app that will use artificial intelligence to answer ...