The luxury market has been on the upswing for many years now. And India is second only to Hong Kong in the growth of the luxury consumer segment. By 2015, a quarter of the global luxury market will be ...

The visual strategies employed in top global brands’ local advertising websites were compared between two groups of nations: the Western group, consisting of the US, UK and Germany; and the Eastern ...

Visual appeal always had a prominent place in advertising. The old saying is that a picture is worth thousand words, so many advertisers usually try to visually communicate messages rather than bog ...

As the old saying goes, "a picture is worth a thousand words." In the modern world of marketing, this couldn't be more true. With the rise of social media, businesses have had to adapt their marketing ...

Citations: Cerf, Moran, Samuel barnett. 2018. Few and far between: identifying measures of advertising visuals that correlate with neural engagement and sales. Advances in Consumer Research.